THE REATIONSHIP OF MOMPRENEUR OPTIMISM AS PERFORMANCE IMPROVEMENT THROUGH SUPPORT OF INNOVATION AND MARKET ORIENTATION

The Covid-19 pandemic has changed the way of ife in work, schoo, sociaizing, and any activities carried out outside housethat wi contact other peope. Especiay with impementation partia ockdown, PSBB, work from home (WFH), stay at home, isoation, socia distancing, even regiona quarantine. Where a peope are advised not to do their house, incuding work. habit working ike this have positive impact. For exampe, if women experience chaenging task, they will become more independent robust. Nowadays,married can ony act as housewives but aso gender equaity business homes support needs. Being mompreneur many advantages, one which is fexibe hoursadapted your family. Mompreneurs sti househod chores that go hand running business.This study aimed anayze effect sef-efficacy sef-esteem on performance through market orientation innovation orientation. This used accidenta samping tota sampe 215 mompreneurs city Medan. data anaysis method east squares SmartPS software. resuts showed directy sef-efficacy, sef-esteem, orientation, had significant performance, indirecty, it was known impact